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Monday, April 18, 2005

BIG BROTHER really is WATCHING YOU!!!

I finished reading the book, 'Brave New World' by Aldous Huxley at 4pm today. I put the book down, I had goose pimples, despite the fairly predicable ending. I feel like I should maybe change my name by deed poll to John Savage....the similarities he and i share is almost uncanny.
Just when you begin to feel that this world is an empty shell of inequality, control and see only false, or at best, superficial liberty, the feeling that you are not alone in this world in experiencing such oppression somehow diminishes the wholehearted despair that envelopes me for most of my days.
I have resigned myself to the fact that i have to live in a world with the repetitive propoganda of advertisments on the t.v and radio, and to a lesser extent the advertisements in newspapers and magazines. To be honest, I hate parts of myself, especially the parts that find myself, either having a bath or out shopping when i discover i am humming, and hearing in my head, catchy slogans that have systematically been played sooooo many times that i cannot get them out of my head anymore.
'Go on...give the dog a phone!', 'Sainsburys... making life taste better!!', or 'Washing machines live longer with Calgon!'...the list is endless, and the fucking irritating jingles that go with them grate at my conscious mind like a rat gnawing through a tin box, or a fork scraping across a ceramic plate. This is nothing short of noise and visual pollution....or better still, lets call it 'marketing pollution'.

If i was given the choice I would gladly pay a small sum of money through my cable or satellite network just to abolish advertisements on t.v. I know most people would say, stop watching t.v, but thats easier said than done, besides, some t.v is useful. Mainly the educative documentaries, or the wildlife programmes, and some of the news channels have their uses. I also occasionally like to listen to and watch classic fm, as I find classical music one of the least polluting forms of music that actually enhances my emotional self, whilst stimulating mainly positive vibes that can benefit my day. As opposed to the bullshit American power pop prom rock that generally plays on MTV, you know who i'm talking about...weezer, green day, to name but a few.

Even if the adverts don't directly get you, and i know that everyone believes that they are not directly influenced by advertisments, but have a look in your home....just have a quick glance around. Even if you have never even seen the adverts for some products, you have found out about them through word of mouth maybe. Or maybe you just bought them out of a belief that they were the best....or that they are 'necessary'.

Take mobile phones/Cell phones for example. Anyone who doesn't own one below the age of 55 is frowned upon, and asked, ' What if there is an emergency?', or 'What if i need to get hold of you?'. Well my answer is this....'What if????'

As a race we have survived for approx. 3 million years since Mitochondrian Eve's time and only in the last ten years have we developed this 'need' to require a telephone to be at hand 24/7. It is becoming a joke. What people are forgetting is to ask the question, as previously stated, 'is it necessary?', and if not, then why are we constantly bombarded with companies such as Siemens, Orange, Vodaphone, T-Mobile, encouraging us all to sign up to contracts with hidden costs, by highlighting the free text messages, and the option of downloading oh so many more irritating jingles that i am now forced to listen to on the bus, in shops, or fucking everywhere!!!

The government and the security agencies used to be able to pin point exactly where you used your mobile phone from within 20 metres, but with it now being 'necessary' to buy a G3 phone, yes thats right its not easy peasy, its 'easy G3!'. People are now able to be tracked to one feet thanks to the ever watchful eye of the satellites in the sky. Now of course most people aren't bothered by this because people feel they're not going to be watched, its only if you commit a crime like murder that the technology with be used....wrong!!
The technology is encouraged because it enables the powers that be to not only ascertain your exact location, but combined with the fact that every time you go shopping in your local shopping centre, or town, you are filmed by CCTV cameras up to 300 times!!!
Again, not a problem to most people, but you combine that with the RFID microchips now attached to many items of clothing (i.e Benetton) and soon all items in supermarkets will have them attached, they will be able to target the 'consumer' i.e YOU, and know everything in real time. Where exactly you are, with the help of your bluetooth mobile, the facial recognition software attached to the CCTV cameras, and the RFID chipped products you buy and carry with you. They will know whether you have children or not, how old the children are, what your average income is, what size figure you have, how much food you eat ( this combined with the so-called loyalty cards you possess), whether you have spots, the runs, or whether or not you are on your period. All this can be, and is logged to build up a profile of you and your family, and worst of all, without your knowledge.
Then they can target your phone, your letter box, and your emails with specific junk, and spam, to further pollute your life, because you would be amazed how much they can influence everything you do.

That concludes todays rant into why i hate 'marketing pollution', and how it is guaranteed to get progessively worse as we subject ourselves to the so-called needs being constantly 'pushed' at us worse than the drugdealers at the school gates.........

Next time in...The World of EyeCeyE, I delve into the infringements of personal liberties further with... 'How the Government uses us as Consumerist Slaves!', 'The Decline of Western Civilisation', and 'The Chemical control of Society'

So STAY TUNED, and WATCH THIS SPACE!!!!!!

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